Coca-cola is considering jumping on the pomegranate


Coca-Cola is considering jumping on the pomegranate bandwagon by producing Poma-Cola and Pomegranate Sprite carbonated beverages in 2016 (t=1). New production equipment and facilities costing $30 million will be required in 2015 (t =0) and fall into the 5-year straight-line depreciation class. Additional net working capital of $5 million will also be needed in 2015. Here are sales projections for the proposed projects. Year Expected New Pomegranate Sales 2016 $22 million 2017 $30 million 2018 $25 million 2019 $20 million Projected operating costs (other than depreciation) are 73% of sales for the new beverages. However, Coca-cola estimates that projected sales for other carbonated beverages will fall $5 million in 2016, $9 million in 2017, $7 million in 2018, and $4 million in 2019 if they introduce the new beverages. Projected operating costs for these existing beverages are 68% of sales. At the end of 2019, the project will end and the production equipment and facilities could be sold for an estimated $10 million. Coca-Cola’s marginal tax rate is 40% and this is an average risk project for the company giving the project a WACC of 9%.

Please show your answers by calculating them in a spreadsheet.

1. What is the initial cost of the project?

2. What are the expected operating cash flows for 2016 thru 2019?

3. What is the expected end of project termination cash flow at the end of 2019?

4. Calculate the NPV and IRR for the proposed project.

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Financial Management: Coca-cola is considering jumping on the pomegranate
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