Problem:
After a challenging week, you decide to review the basics of marketing with your team. Discuss how marketers use classical conditioning concepts, such as repetition and stimulus discrimination, in their advertising and marketing. Provide examples, and elaborate on the following:
Q1. Which companies/products do you think have been effective with cobranding, brand extensions, or licensing?
Q2. What opportunities are there for BevCo with cobranding or licensing?
Q3. Considering that BevCo is a large company, could there be any opportunities for brand extensions or family branding?
Q4. Why might this be a good or bad idea for a new product?