1. Go to the Web site of Art Schneiderman, a consultant, at www.schneiderman.com/AMS.htm. Art worked for Analog Devices when it first developed and used a balanced scorecard. Click on the link to his electronic article (Balanced Scorecard) that documents the development of a balanced scorecard at Analog Devices.
Required:
Click on The First Balanced Scorecard and read the section on How the First Scorecard Became Balanced, What was the conflict between Jerry (the chief operating officer) and Art? And how was it resolved?