Clearly understand consumer purchase decision key, Marketing Management

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Clearly understand consumer purchase decision key

Assignment: Sports Marketing

OPIC: Vail Ski Resort in Colorado

a. Remember STP: Segmenting, Targeting & Positioning!

i. Clearly understand consumer purchase decision & key influences

ii. Consider the Black box consumer concept" many variables may go into the purchase behavior and decision, but only one output seen (buy or not buy)

iii. How will you segment your consumers? Based on what?

b. Market Size

i. Based on info from situation analysis, what is potential â€œsizeâ€ of your target market?

ii. Growth, demand trends, potential number of peoples.

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