Many retailers in New Zealand, especially The Warehouse Group have been caught up in the downpour of intense competition arising from the rapid and unpredictable changes in the business environment. Evolving technology, especially online competition has drastically reduced profit margins and market shares. There is now greater reliance on strategic management accounting to help make informed business decisions, manage costs and improve profitability.
Assume that you have been appointed as the senior management accountant of the Warehouse Group NZ. Write a report to the CEO that:
Clearly identifies and evaluates the competitive forces and its impact on the business operations of your selected company
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