Classical conditioning is viewed as an automatic response that builds up through repeated exposure and reinforcement. Marketers can apply the principles in the following ways: Repetition works by increasing the strength of the association between a conditioned stimulus and an unconditioned stimulus and slows the process of forgetting. stimulus generalization is making the same response to slightly different stimuli. This including product line extensions, family branding and licensing. Stimulus discrimination is the opposite of stimulus generalization and results in theselection of specific stimulus from among similar stimuli. For example, Old Spice and Head and Shoulders combined and launched a new two-in-one shampoo for men. Another example could be in automobile industry, one brand releases a particular subset brand to another country. Nissan offers the Datsun brand in China. Instrumental conditioning is based on the notion that learning occurs through trial-and-error, and the stimulus that results in the most satisfactory response is the one that is learned. Marketers can apply the principles in reinforcement. For example, one of your friend told you there is new make up launched of a particular brand, the function is very good and it is on a big sale. Later, you decided order the same one to make a try. This is kind of positive reinforcement. Do you agree with this post? If yes why?