Question: Select one of the following case studies to read and do research on from The Practice of Public Relations:
- Race Relations with that Soy Latte? (page 59)
- Uber Success Brings PR Problems (page 102)
- Ethical Hammer Falls on Daddy Huxtable (page 124)
- Up Your Bucket for a Wonderful Cause (page 287)
- The Rise and Fall of Queen Martha (page 371)
- Write a 700- to 1,050-word paper and respond to the questions at the end of your selected case study to form the basis for your response.
- What went well regarding the PR response to the situation?
- What might you have recommended to improve the response?
- Cite PR concepts from your text, ERRs, or other sources to support the points you are making.
- Include two references with your paper.
- Format your paper consistent with APA guidelines.
Case Study Ethical Hammer Falls on Daddy Huxtable
- For decades, there was no more beloved television figure than Bill Cosby.
- As the star of TV's number one rated The Cosby Show in the 1980s, the comedian played patriarch Cliff Huxtable of an upper middle-class African American family in Brooklyn Heights. Daddy Cliff regularly counseled his five children with wise and ethical advice. And the comedian, himself, who had risen from the projects of Philadelphia to become one of the brightest entertainment stars of his era, enjoyed a reputation for ethics and honesty around the world.
- And then, 30 years after his meteoric rise to stardom, Bill Cosby's ethical reputation absorbed a hammer blow that would ultimately prove fatal to his career.