Cisco is widely regarded as a business-to-business company that builds great hardware. Its core business is selling expensive hardware to network administrators in telecom and other industries. The world is moving to a network computing model in which applications and information will be networked rather than residing in a box on the individual's desk. Cisco believes that managing the services and applications needed to run a network computing model is the next big growth opportunity in technology. Cisco contends the network itself is the most logical place to manage the flow of data. If correct, Cisco would be positioned to control the network platform much like Microsoft does with Windows and the PC environment.
Cisco does face challenges. It has not been able to demonstrate success in selling directly to businesses. The company's historical success selling to network administrators does not automatically translate to winning over a company's IT executives. At the same time, it must find ways to cooperate with other key players, such as Microsoft, that control key parts of the technology platform. In addition, other competitors such as Apple offer different visions of the future that, if successful, will limit Cisco's growth opportunities.
1-Which strategy is Cisco currently using?
A market development strategy
A market penetration strategy
A product development strategy
2-The world is moving to a computing model in which applications and information will be ___________.
networked
expensive
obsolete
3-Servicing ___________ is most critical for future success.
Growth markets
Current customers
Existing markets
All of these