Solved: Choosing an advertising campaign strategy, Strategic Management

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Choosing an advertising campaign strategy

Problem:

Need help identifying factors you should consider when selecting an advertising campaign strategy for the below areas: The product is a new heating system made in Japan and marketed in the U.S.

Media coverage

Media timetable

Budget

Specific advertising message

Sales promotion strategy to consumers

Sales promotion strategy to trade channel members

Technology used to market the product or service

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Strategic Management: Choosing an advertising campaign strategy

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