Choose a company whose products you are familiar to use as the example for this exercise.
- They must produce a tangible product. (No services allowed.)
- Must be a real company.
Identify the important attributes for your chosen product and select two key variables for your perceptual map.
Prepare a perceptual map for your chosen product/brand.
- Use a minimum of seven competitors
- Rank each product/brand on the two variables based on how they are positioned in the consumers' minds.
Create a 10 to 12-slide Microsoft® PowerPoint® presentation with notes including the following:
- Summary slide
- Target market - this should take up four slides.One slide for each element of the target market.
- Perceptual map
- Map placement explanations
- References
- Place your explanations in the note section.
Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market.
Explain your target market.
- Cover all four variables - demographic, geographic, psychographic and behavioral.