This assignment will meet the following learning outcomes:
1- Analyse the interaction of the internal and external influences on a business in its environment, and generate solutions to the problems caused by that interaction.
2- Demonstrate appropriate knowledge of the underlying national and international social-economic concepts and principles that underpin the business environment.
ASSIGNMENT
Choose one public or private company here in Oman in any industry that interests you as the subject of your study. Conduct the PESTEL Analysis of the chosen company.
Requirements:
Step 1: Investigate and Analyse the Company's History and Growth. A company's past can greatly affect the present and future state of the organisation. To begin your case study analysis, investigate the company's founding, critical incidents, structure and growth.
Step 2: PESTEL analysis of the Company. Using the information you gathered in step one, continue your analysis by assessing the market for the business by conducting the PESTEL analysis to find out about the Political, Economic, Social and Technological factors in the external macro-environment.
The following points should be discussed in detail in carrying out the analysis:
Political and legal Factors
The Political arena has a huge influence upon the regulation of businesses. It includes government regulations and legal issues under which businesses should operate. Some examples include:
- Tax policy
- Employment laws
- Environmental regulations
- Trade restrictions & Tariffs
- Political stability
Economic Factors
- Economic factors affect the purchasing power of potential customers and also affect the individual company's offerings. Some economic factors include:
- Economic growth
- Interest rates
- Exchange rates
- Inflation rate
Social Factors
Lifestyle changes have also been affecting the market for a number of years. Some social factors are:
- Health consciousness
- Population growth rate
- Age distribution
- Career attitudes
- Emphasis on safety
Technological and environmental Factors
The rapid development of technology is affecting businesses all over the world. Changes in technology have changed the way businesses operate. Soe examples of technological factors are:
- R & D activity
- Automation
- Technology incentives
- Rate of technological change
Step 3: Analyse Your Findings. Using the information from your PESTEL analysis, you will need to create an evaluation for this portion of your case study analysis. Identify the ways the PESTEL factors affect the business.
Step 4: Identify the Strategy pursued by the business in response to these factors. To identify the company's strategy for your case study analysis, you will need to identify and evaluate the policies the company is adopting in response to the various environmental influences.
Step 5: Make Recommendations. The final part of your case study analysis should include your recommendations for the company. Every recommendation you make should be based on and supported by the context of your case study analysis.
Step 6: References. Harvard system of referencing must be used.