Part E
Place
• Out of the six methods of entering foreign markets discussed in the textbook (e-commerce, sales agents, trade shows, branch plants, licensing agreements, acquisitions), which one do you think is the most suitable for your company? Justify your choice.
• Choose one possible mode of transportation that can be used to deliver your product. Explain the benefits and drawbacks of using the chosen mode of transportation.
Part F
Promotion: Where/how will you promote your product?
• Create an Ad campaign that will include the following:
o Describe your ad in terms of the following criteria:
Type of advertising media to place your ad (e.g. TV, radio, print, billboard, Internet banner, direct mail, etc.).
Display of product/service
. Background
Use of colour
Brand, slogan, company name/logos (in both Chinese and English)
Interesting idea (e.g. use of humour, memorable, celebrities, etc.)
Use of caption/text (in both Chinese and English)
Relevant and appropriate visuals
Additional things to enhance the ad (if any)
• Explain why you think it is an effective ad in China. Include any cultural differences and likes or dislikes.
• Create a sample ad! You may use MS Word, Photoshop, or other software to create your ad. OR you can create it by hand using Bristol board, blank paper, etc.
Part G
• Be sure to collect research from company websites, third party business blogs, business websites, and any other reputable source where you can find information about the marketing strategies (i.e. do NOT use Wikipedia).
A minimum of 3 reliable sources is required (i.e. no Wikipedia. Cite all secondary sources using MLA format (in-text citations & Works Cited list).