Problem: Choose a brand with existing online and offline retail channels, and answer the following:
- Understand and analyze the brand's offer and their target customers' buying behavior
- Evaluate their existing omnichannel and cross-border strategies to provide product information and to fulfill purchases and deliveries to their customers.
- Evaluate their existing cross-border strategies to provide product information and to fulfill purchases and deliveries to their customers.
- Recommend how they can take advantage of new technologies to enhance their customer experience. (AI, IoT, VR & AR).
- Evaluate their customer data ethics strategies.
Note: topic is tanishq jewellery brand