Assignment Problem: Choose and write a reflective analysis. This is an individual assessment with a maximum word count of 1,000 words for the article analysis excluding references.
What are the implications of the events/incidents/issues in the article from a marketing perspective and how will these impact (positively or negatively) relevant stakeholders?
The write-up for each article should be presented in the following format using headings as per the three points below:
Problem 1: Concise summary of the key issues illustrated in the article.
Problem 2: Explanation of why the issues illustrated in the article is important.
Problem 3: Discussion of implications of these issues from a marketing perspective.
Article Reference:
Provide a list of at least 4 references (Peer reviewed) for your reflective analysis. The references should consist of published academic and research papers and textbooks in the write-up to support key points. Ensure that your references are relevant to the issues discussed. You should also reference the chosen articles in the submission document with the correct URL in the reference list section (this is additional to your academic references). Referencing should follow the APA style.
- Summary of key issues
- Explanations of issues' importance
- Reflective analysis
- Writing style
- Evidence of research
- Cover page with student name, student ID, campus, tutor, tutorial class, word count from introduction to reference list (template is provided in Moodle)
- 1.5 line spacing and 12 size fonts in Times New Roman;
- Maximum of 1,000 words for the article excluding references;
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Attachment:- Reflective Analysis.rar