Choose an industry and a company in one of the first three, Operation Management

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Choose an industry and a company in one of the first three

Choose an industry and a company in one of the first three steps of the value chain (RM, MM or SA) of that industry. Explain how consumer research can help this company sell products to its business customers. What specific consumer research would you recommend this company do and why?

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Operation Management: Choose an industry and a company in one of the first three

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Operation Management: Choose an industry and a company in one of the first three

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