Problem -
Choose an Australian company or a product, and do the work about its marketing plan, analysis, and all that as following:
Report (2000 words) -
Written report should focus on key ideas with an associated journal article for each idea and a discussion of which ideas are most important and why.
The report should demonstrate a knowledge of theory and an appreciation of how to apply this theory to real world problems.
The report should be tightly argued with small steps of logic.
Key Recommendations must be clear
Harvard referencing is required
I have chosen Commonwealth bank of Australia.
The assignment should be written in report format. Suggested structure is as follows:
I. Company Background and Product/service Description
II. Target Market - describe their apparent target market
Ill. Marketing strategy
IV. Conclusion - Restate the most important points of your report.