Choose a well-established product sold in your country, Marketing Management

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Choose a well-established product sold in your country

Question: 1. What are the dangers of advertising wear-out, and how might a marketer avoid it?

2. Choose a well-established product sold in your country. Identify its key attributes. How could the brand be leveraged? Can you suggest any brand extensions that could be developed? What about licensing? Just how far could you go with the development?

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Marketing Management: Choose a well-established product sold in your country

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Marketing Management: Choose a well-established product sold in your country

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