Choose a social media campaign to analyze. You can choose a political campaign, product advertisement campaign, or a social awareness campaign.
After you decide on a campaign, you want to monitor the campaign, conduct a formal analysis on the effectiveness of this campaign, and make specific recommendations on where, how, and why this campaign must be approved. Contact the campaign via phone and/or email as a prospective consumer.
Follow them on twitter or on other social media platforms. As a participant, you may build a perspective that differs from what the social media marketers intend.
Write a 3-5 page paper in which you: Analyze the campaign using the Dragonfly Effect Model. Determine steps you could take to improve the campaign based on your analysis