MBA Application Exercise
Choose a product that you have purchased in the last month and explore several different competitors who sell a similar product. Find out what you can identify about the promotional activities that each of these competitors use to communicate with customers about their products. Pretending that you are a marketing consultant who was hired by the company that makes the product that you purchased, you will send a memo to the marketing director describing your findings from analyzing the competitors' promotional strategies. Format this as an email document that includes sentences in several paragraphs, as well as a table presenting some of the information. 2 pages, at least 3 references.