Choose a product (or a product line) that comes from a small to medium sized company that may or may not already be exporting and develop an export plan. Do note that your chosen company must have its own brand of product(s) and should not simply be an intermediary or retailer. You should focus on a tangible product (and not a service) in this assignment. Your export plan should be prepared in a report format. It must address all the following issues:-
Analyse the export readiness of your chosen company and product through a brief but critical assessment. Evaluate in relation to the key export readiness requirements and identify any characteristics that may be important to the company's potential export success.
Prepare a critical but brief analysis that investigates the product's export potential to an international market. Specify your target market and make sure your analysis is pertinent to this market. (Note: Do check and make sure that your chosen product has not yet been exported to this market) Assess export planning guidelines and propose relevant strategies.
You will need to:-
Propose and explain in detail your export entry method and strategy Highlight any logistics issues that the company will likely face with this product and how they will be managed Identify any regulatory requirements and potential challenges for export entry Propose an export implementation schedule.