STUDENT RESPONSES 1 - 4
Interactive:
- Compare and contrast students responses with the Dunkin Donuts in China and India found below, draw and share your conclusion in a substantive response back to the student.
- Visit the cia.gov Web site and check the world fact book for the countries you have covered - 4 in total. Explain your views as to the fit between product and location based on the following forces: political legal (3 factors), economic (3 factors), and socio-cultural (3 factors)
APA format is mandatory (in text).*
Directions: Each response must be individualized - DO NOT COMPARE ONE RESPONSE TO ANOTHER. Each response is to be completed in no less than three paragraphs (12 total) in APA format referring to including in-text citations and references. Remember to label each response so that the four are not mistaken for less.
*Student responses were based on the following assignment details:
McDonald's is a force to contend with both domestically and globally. The company has been a success story world-wide because of its focus on marketing details and because it plans globally yet acts locally.
Choose a doughnut/cinnamon bun/bread company with presence in two global markets. Access the two countries' specific Web sites for the product you wish to discuss.
- List the differences in product offerings in these 2 host countries and then compare same to home based product
- Go to your company's Web site in the 2 countries and discuss the promotion/advertising that is done there. Is it different or the same as the home base advertising? Explain.
Dunkin' Donuts in China and India
For decades, McDonald's has presented an unbeatable force both in global and local markets. The United States based company records worldwide success because of its marketing strategies and global planning. Like McDonald's, Dunkin' Donuts (American donuts, bread, sandwich, and coffee store) has made a remarkable exploration of the global and local markets. The company is currently present in over a hundred countries including China and United Arabs Emirates (UAE).
Comparing Dunkin' Donuts products in China and UAE.
In China, the Dunkin' Donuts' menu consists of the globally recognized bakery products and coffee. However, since the company's initial entries did not succeed, the company currently includes customized products in the menu so as to fit into the taste and preferences of the locals. The customized products include mocha rings and green tea donuts which are indigenous cake donuts (DD IP Holder LLC, 2011). The company also includes iced fruit tea on the menu. Additionally, Dunkin' produces seaweed-top rounds, pig rice, pork floss, and chili oil-grazed products. Most of the products are made with sweet and sour tastes since this is the preference for the Chinese.
Unlike in China, Dunkin' Donuts aims at being an affordable place of eating for the Indians. Therefore, the company launched affordable products in the country to win more customers. Dunkin' Donuts Company serves a variety of products that range from drinks to food. The drinks include cool ice, cappuccino, and coffee (DD IP Holder LLC, n.d). The solid food products include beige, ciabatta sandwiches, and donuts. The foodstuffs are made from the locally sourced ingredients. The menu also comprises of a vegetarian category. However, the menu includes a few coffee products because the culture of coffee is not popular in India. The company mostly targets urban customers for its products. However, unlike China and USA, the menu does not include pork products because of the religious restrictions of the country.
From Dunkin' Donuts website, the company uses different forms of advertisement in both India and China. In China, the Dunkin' Donuts adverts are made in Chinese and English translations are provided. Since the Chinese prefer their indigenous language, making the ads in the local language is a strategic technique to reach numerous consumers. The language is also simple and understandable because the ads provide a deeper explanation of the products. In India, the ads are in English because of the prevalence of English usage in the country. Sometimes the ads integrate a few local terms. The prices of the products in both markets are affordable to the customers. However, the prices of the products in India are slightly below the company's competitors. Unlike in India and China, the language of advertising Dunkin' Donuts products in the USA is purely English.