Choose a company that you work for or would like to work


Choose a company that you work for or would like to work for that sells a specific product. Imagine your boss has asked you to present a possible database marketing program that the company could better use to promote its product. First, however, you must find what evidence of database marketing is currently being used, if any, and of personalization of the company website?

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Marketing Research: Choose a company that you work for or would like to work
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