Choose a car suv or truck that you believe would appeal to


Question: Choose a car, SUV, or truck that you believe would appeal to several different social classes in the United States. In other words, it should not be too expensive, but it should have some attractive features that would have fairly wide appeal. Tell me what vehicle you have chosen, the approximate price, and some of its features. Now explain how you would market this vehicle to (i) one of the three categories of upper Americans and (ii) one of the categories of middle Americans. Explain the reasons why you think your two marketing strategies will be effective to the two categories you have chosen.

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Marketing Management: Choose a car suv or truck that you believe would appeal to
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