Fundamentals of Entrepreneurship
Week 2 Assignment
Choose a business idea for this Assignment and locate the key types if information you'll need to gather in order to evaluate the potential for the venture, and to write a business plan.
Generally, you'll need an industry overview, information regarding the competitive environment, and an analysis of the market.
Do the following for this Assignment:
1. Identify your business and its industry. Elaborate in detail. Use credible sources and research to support and explain.
2. List the types of information you'll need (e.g., market size, rate of growth, number of competitors, etc.) and provide good detail. Use credible sources and research to support and explain.
3. For each type, identify multiple sources for that information. You do not have to search databases that require a subscription or search for specific answers -- simply indicate that the source contains a particular type of data. However, you should cite specific articles and/or organizations (e.g., an article in the Wall Street Journal, or the National Association of Pharmaceutical Manufacturers). Use credible sources and research to support and explain.
Make sure you format your papers in proper APA 6th. Be sure to properly cite your sources inside your text using APA 6th citations rules as well as proper APA referencing guidelines in your “References” (bibliography) section at the end of your papers.
Your written weekly assignment paper should be at least 1,000 words in length.