Chocolate is a large online company that sells chocolates in the US and Canada. Currently, the sales are declining because many competitors are using the Internet to sell chocolates and their prices are cheaper than Chocolate. To better understand the consumer requirements and wants and give better services, the company's CMO suggests that sales department prepare a research to find out if the current consumers are satisfied with their chocolates, and what else the company can do to keep them.
Question 1: Are customers satisfied with the current prices of Chocolate products?
Question 2: Is price an issue or decision making factor in purchasing Chocolate.com products?
Question 3: Would lowering the price of Chocolate.com products cause a customer to assume that quality was compromised