Can you use a personal example, marketing example, or movement example to describe the power of "weak ties?" Charles Duhigg Described The Process of Social Movement as:
- Beginning: Social habits of friendships, and strong ties between close acquaintances.
- Growth: Habits of "weak ties" that hold neighborhoods and clans together.
- Endures: Leaders give participants new self-perpetuating habits that show a fresh sense of identity and feeling of ownership.