Charge a prestige price for a convenience product
Problem:
Define prestige pricing and describe when it would be an appropriate strategy. Could a retailer charge a prestige price for a convenience product? Does a decision to use prestige pricing affect how a product is distributed?
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Describe the criteria leaders should use to determine whether they are employing creative-thinking techniques.
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Could a retailer charge a prestige price for a convenience product?
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Read the article titled "The Perils and Pitfalls of Leading Change". Next, analyze the change that was implemented by Daniel Oliveira
Detailed description of dynamic pricing, how A.A. uses dynamic pricing and the benefits and drawbacks of dynamic pricing.
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