Marketing
For each question at least 150 words
Discussion one
Select a product that you purchased (choose one where the purchase was fairly important to you and preferably where you spent some time making the decision). Try to recall the details of the purchase process in the context of the various stages of the consumer decision making process. Share the details of your decision process using terms and concepts discussed in this chapter.
Discussion two
Would you characterize your product purchase (from DQ1) as extended, limited, or routine problem solving? Why?