Problem:
I work for a printing company (Bridgetown Printing) which has added a mailing dept. I am trying to incorporate this with the assignment below, but am feeling a bit overwhelmed about how to put this together - can you help.
This is the assignment;
I am the marketing director of an organization that has both an Internet presence and a physical location.
- Formulate a 1-page memo to the VP of Marketing proposing a positioning strategy in relation to the company's IMC campagn for a selected product or service.(mailing dept) In the memo be sure to address the following
- Briefy describe the new service (mailing dept)
- Outline the positioning strategy
- Discuss the impact of online and offline buyer characteristics on the positioning strategy.