Characteristics of web users and online shoppers


Assignment:

Assume your team is assigned to develop the Web site for a large online clothing retailer that also has traditional retail stores. Research the characteristics of Web users and online shoppers. What features would you want to incorporate into your Web site?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include  references.

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Marketing Management: Characteristics of web users and online shoppers
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