Assignment:
Introducing a New Product to the Market
Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:
The overall strategy; why segmenting, targeting, and positioning are useful methodologies
1. Segmentation and targeting choices
2. Characteristics of the target market
3. Why that target market is attractive
4. The positioning strategy