Characteristics of the audience


Write a 3-4 page paper addressing a situation in which you are called on to present quarterly sales information at an in-person meeting to a group of stakeholders, including managers, salespeople, and customers. Knowing communication must always be designed with the audience in mind, answer:

• What characteristics of the audience must you consider?

• What communication channels are appropriate? Explain.

• What are some considerations to keep in mind given the diversity of the audience?

• How do you ensure your message is effective?

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Business Management: Characteristics of the audience
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