Case Scenario:
As the General Manager of the Turul Winery, you developed a strategic plan for expansion into domestic and international markets. The owner of the Turul Winery provided feedback on your strategic plan, but predominantly agreed with your overall direction you proposed for the business. Now it's time to implement the strategy. Choose either the domestic or international expansion strategy you created, and develop a strategic implementation action plan.
Introduction & Scope of Work
Q1. Describe the characteristics of a successful strategy implementation.
Q2. Explain the format of your strategy implementation action plan.
Q3. Present the chosen expansion idea and the strategic goals and objectives.
Q4. Present the chosen domestic or international market, including the target marketing details.
Q5. Explain the use of incentives and rewards that encourage superior performance in reaching the identified strategic goals and objectives through the successful execution of strategic initiatives.