Assignment:
Q1. What characteristics does an effective mission statement have?
Q2. In what situations is top-down planning likely to be superior to bottom-up emergent strategy development?
Q3. Identify an industry that is undergoing intense competition or is being featured in the business press. Discuss how scenario planning might be used by companies to prepare for future events. Can some industries benefit more than others from this type of process? Explain why.
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.