Problem 1: What is the impact of macro trends, such as the globalization of businesses, international migration, and conservationism, on consumer behavior? How will these trends affect the marketing of selected goods or services in the future?
Problem 2: Discuss ten characteristics of effective brand name creation. Then, locate three established brands that meet at least five of the listed characteristics. Explain why you think these brands meet the selected five criteria. Support your choices with logical arguments.