Problem:
Congratulations! You were just promoted to marketing manager for a specific product line ( Ikea ). This is doubly exciting because this is an overseas assignment, and you will soon be moving to the country you have selected for your final paper because this is your assignment. Previously, you were a marketing research specialist for this product line in the U.S. In order to impress your new boss, you decide to take on the ambitious goal of increasing sales (of this product line in this country) by 50% over the next two years. Good luck!
Your first step is to do market research to identify what changes in the marketing mix are needed to increase sales. Since you have done a lot of market research in the U.S., you hope to be able to compare new studies (in Jordan) with the U.S. studies. However, you understand that it may be difficult to establish "equivalence" between research results in the two countries.
submit a 3-5 page paper, not counting the title page and references, State which brand you will be addressing, identify the country, state your market research questions (what changes you think may be necessary to increase sales of this product by 50%), and the specific market research techniques you plan to use. Describe what modifications you will make relative to conducting this type of research in the U.S. and provide an explanation for these differences.
Be sure to discuss at least three of the market research equivalence .
In preparing this assignment, find at least three articles about the challenges and characteristics of doing market research in this country (or in the region if you cannot find articles specific to your country). In addition, look at the Web sites of several market research organizations in the country or region and the Web sites of your product and its major competitors.
All written assignments and responses should follow APA rules for attributing sources.