Chapter 5 of the course textbook proposes a four-stage creative process to resolve problems and issues (pages 99-101). Apply the four-stage process to the following scenario:
FIRST STAGE
SEARCHING FOR CHALLENGES
SECOND STAGE
EXPRESSING THE PROBLEM OR ISSUE
THIRD STAGE
INVESTIGATING THE PROBLEM OR ISSUE
FOURTH STAGE
PRODUCING IDEAS
Imagine you are the manager of the marketing department for a luxury-brand watch manufacturer. Sales have slowed in recent years, in the wake of the economic downturn.
Develop a PowerPoint Presentation that includes the following:
- Use at least one source from the CSU Online Library.
- Identify the source of the problem for employees in your department.
- Employ creative-thinking strategies to present a solution to the problem.
- Persuade and motivate employees to fully support the plan.