1. Channels of distribution:
A. that include intermediaries always result in higher distribution costs than channels without intermediaries.
B. should be designed to increase discrepancies of quantity between producers and consumers.
C. usually do not involve conflicts as long as each channel member has their individual profit as a goal.
D. usually require longer-term planning than other market mix elements and channel decisions are more difficult to change quickly.
E. are always characterized by conflict among channel members.
2. Compared to a warehouse, a DISTRIBUTION CENTER is:
a) designed to provide more storage space.
b) concerned with eliminating the need for bulk-breaking.
c) designed to slow the pace of inventory turnover.
d) designed to speed the flow of products toward the consumer and eliminate storing costs.
e) a storage facility used by several intermediaries-to share costs
3. Computer systems often use a standardized format for their information to simplify sharing of information among different computer systems. This allows a supplier's system to automatically process an online order from a customer, schedule production activities for the order, and then set up delivery of the finished product. This approach or system is called:
A. Piggyback
B. EDI
C. Containerization
D. JIT
E. Contractual
4. Concept testing:
A. takes place during the screening step of the new-product development process.
B. involves usage tests by a significant sample of potential customers.
C. seeks potential customers' reactions and attitudes toward new product ideas-before actual models are developed.
D. is the last step before commercialization of a new product idea.
E. None of these alternatives is correct.
5. Convenience (food) stores offer:
A. wide assortments.
B. low prices.
C. more customer service than supermarkets.
D. a limited assortment of "fill-in" items.
E. None of these are offered by convenience (food) stores.