Channels need to be reviewed for possible modification, Operation Management

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Channels need to be reviewed for possible modification

Channels need to be reviewed for possible modification when:

consumer buying patterns change

new competition enters the market

the product changes stages in the product life cycle (PLC)

the distribution system is not working as planned

any of the above occur

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Operation Management: Channels need to be reviewed for possible modification

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Operation Management: Channels need to be reviewed for possible modification

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