1. What cultures were at play in the case of the smithsonian institution and the catherine b. reynold foundations and how did the interplay of cultures influence the controversy and the outcome.
2. Channel control, channel leadership and channel partnering. How are these four terms related? (Principles of Marketing)
3. Patrick rents car from a local car rental company. On average he spends 100 a month. The company's contribution margin is 35 percent and the average customer defection is 50 percent. Determine the value of a loyal customer. Use the VLC template.