Changing the industry structure


Changing the industry structure is:

A) Not really within the power of a single firm

B) An endeavor that firms are undertaking on a permanent basis with great success

C) A risky strategic move that may backfire, because of retaliation from the industry’s incumbents

D) Sometimes possible even by small firms, if the mix of drivers for change and existing structure make it susceptible to change

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Operation Management: Changing the industry structure
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