Select a target market segment for your initial launch of the car. Describe why you think this target segment is most appropriate for your car.
Once you have selected the target market, discuss how you will create a marketing information system to monitor that segment. How will it monitor external factors in the business environment that will influence demand for the car? How will it enable Green Motorcar Company to more quickly respond to the changes in demands driven by changes in the business environment?
Submit your answers in a two- to three-page Microsoft Word document.