Solved: Chance for marketing success for new product, Marketing Management

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Chance for marketing success for new product

Problem:

Your company has developed a new product that it plans to introduce soon. Identify four reasons why a new product may fail. What strategies can the company use to increase the chance for marketing success for this new product it has developed?

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Marketing Management: Chance for marketing success for new product

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Marketing Management: Chance for marketing success for new product

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