Problem:
What challenges does a company face when developing new products in the global economy? When describing the challenges use examples of 3 or more product or service launches, please include references to these products/services. After having discussed the challenges of new product launches
How has technology assisted in the effort? What are at least 3 situations where technology supports the marketing effort? Please provide resources.
Legal and ethical implications loom large in today's business environment. Describe selected challenges using examples of at least 3 legal/ethical faux pas in marketing that hit the media.