Challenges associated with online marketing


Assignment:

Describe some of the challenges associated with online marketing and e-business. One of the challenges to e-business is developing safe online payment methods. Most firms involved in e-business use Secure Sockets Layer technology to encrypt information and provide authentication. The growth of e-business has also been hampered by consumer security and privacy concerns and fraud. In addition poor Web site design and service, unreliability of delivery and returns, and lack of retail expertise has limited e-business success. The Internet can also generate conflict among manufacturers, wholesalers, and retailers and present another avenue for copyright disputes.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include  references.

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Marketing Management: Challenges associated with online marketing
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