Challenge to market to potential customers effectively and


For your Business Capstone Project you will examine and present solutions to a problem that's occurring in today's business world. The project will focus on a key business problem/issue, to be researched and analyzed by you with a recommended solution(s) presented.

You will select one of the following business problems for your project:

Mismatch between the skills needed from employees and the talent available. There is a perceived shortage of talent in the market.

Shortage of talented employees due to people finding employment overseas.

Integrity - employees, and company executives have decided to cut corners, omit information, lie, steal, and deceive to get ahead.
Cash, borrowing, and resources management - the company is having a problem managing their cash flow; capital expenditures and receivable collections are draining their cash.

Increased competition in the marketplace.

Marketing and Customer Loyalty - challenge to market to potential customers effectively and retain existing customers.

Uncertainty - short-term focus due to economic uncertainty; lost focus with long-term planning in favor of shorter-term goals.

Problem Solving and Risk Management - problem with identifying, assessing, and mitigating risks.

Finding the right staff - finding the right staff, retaining them, and ensuring they buy into the vision of the business

MovieFlix is experiencing several issues that are not uncommon to the business industry. They have hired your consulting firm, Rasmussen Consulting, to analyze and help them solve one of their problems. Rasmussen has assigned the case to you and you will serve as the consultant on this project.Your company, Rasmussen Consulting, was hired by MovieFlix, a company that provides subscription service for on-demand Internet streaming media and DVD-by-mail within the U.S. You are the consultant that Rasmussen has decided to assign the MovieFlix case to.

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Marketing Management: Challenge to market to potential customers effectively and
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