Discuss the below:
The file (U.S. Census Bureau Reports) contains reports generated from AMA's (American Marketing Association) website. AMA's website provides free demographical services where one can choose from a variety of criteria and generate reports based on the U.S. Census data. This particular file contains 4 reports: Census Overview, Census Employment, Census Trend, Census Population Detail based on the entire U.S.
This particular file (60614 Census Bureau Reports) contains 4 reports: Census Overview, Census Employment, Census Trend, Census Population Detail based on the U.S. zip code 60614.
Based on the research, what advice would I give for a possible business venture to pursue in zip code 60614 for scenario 1 or 2.
This particular file (Population Data) contains 4 reports: Census Overview, Census Employment, Census Trend, and Census Population Detail based on the U.S. zip code 60614. Document any assumptions or elaborations you had to make in the speaker's notes.
Scenario 1:
The academic affairs committee wants a recommendation on what new degree program should be pursued for the 60614 community.
Scenario 2:
The development company wants to know which type of businesses the stores should be leased to in the new 5-store strip mall in the 60614 community.
| Population Summary |
|
|
Household Summary |
|
|
| Total Population |
61,312 |
|
Total Households |
34,600 |
|
| Female Population |
31,904 |
|
Total Families |
10,028 |
|
| % Female |
52.04% |
|
Household Population |
59,128 |
|
| Male Population |
29,408 |
|
Average HH Size |
1.71 |
|
| % Male |
47.96% |
|
|
|
|
|
|
|
Income Summary |
|
|
| Housing Cost Summary |
|
|
Median HH Income |
$43,459 |
|
| Median Monthly Mortgage |
$1,834 |
|
Average HH Income |
$67,550 |
|
| Median Home Value |
$358,471 |
|
Per Capita Income |
$38,120 |
|
| Median Monthly Rent |
$660 |
|
Aggr. HH Income $000s |
$2,337,219 |
|
|
|
|
|
|
|
| Race |
|
|
Households by Income |
|
|
| White |
88.67% |
|
Less than $5,000 |
4.71% |
|
| Black |
5.46% |
|
$5,000 to $9,999 |
5.99% |
|
| Native American |
0.12% |
|
$10,000 to $14,999 |
4.36% |
|
| Asian/Pacific Islander |
2.49% |
|
$15,000 to $24,999 |
12.44% |
|
| Other |
3.26% |
|
$25,000 to $34,999 |
13.89% |
|
|
|
|
$35,000 to $49,999 |
17.27% |
|
| Ethnicity |
|
|
$50,000 to $74,999 |
16.12% |
|
| Hispanic Origin |
7.32% |
|
$75,000 to $99,999 |
7.90% |
|
| Non-Hispanic Origin |
92.68% |
|
$100,000 to $149,999 |
9.03% |
|
|
|
|
$150,000 or More |
8.29% |
|
| Educational Attainment |
|
|
|
|
|
| Population Over Age 25 |
46,608 |
|
Population by Age |
|
|
| Less than 9th Grade |
4.68% |
|
Age under 4 |
4.18% |
|
| High School Graduate |
7.55% |
|
Age 5 to 9 |
2.47% |
|
| Some College, No Degree |
11.47% |
|
Age 10 to 14 |
2.06% |
|
| Associate Degree |
3.00% |
|
Age 15 to 17 |
1.23% |
|
| Bachelor's Degree |
40.52% |
|
Age 18 to 20 |
3.17% |
|
| Graduate or Prof. Degree |
27.55% |
|
Age 21 to 24 |
10.88% |
|
|
|
|
Age 25 to 34 |
38.09% |
|
| Household Size |
|
|
Age 35 to 54 |
25.37% |
|
| 1 Person |
54.86% |
|
Age 55 to 64 |
4.88% |
|
| 2 Persons |
29.95% |
|
Age 65 and Over |
7.68% |
|
| 3 Persons |
8.64% |
|
|
|
|
| 4 Persons |
4.19% |
|
Year Moved In |
|
|
| 5 Persons |
1.60% |
|
Occupied Housing Units |
34,685 |
|
| 6 Persons |
0.23% |
|
1959 & Earlier |
2.96% |
|
| 7 Persons or More |
0.54% |
|
1960 to 1969 |
2.60% |
|
|
|
|
1970 to 1979 |
10.23% |
|
|
|
|
1980 to 1984 |
11.21% |
|
|
|
|
1985 to March 1990 |
72.99% |
|