Solved: Cause marketing, Conduct some research on 1 company that uses Cause Marketing strategies., Business Management

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Cause marketing

Assignment:

Cause Marketing

Watch the Video on Toms Shoes using the link below.

https://www.youtube.com/watch?v=7MV3HWQHl1s (Links to an external site.)

This video is a great example of Cause Marketing . Cause Marketing programs have become popular.

Write 3 to 4 paragraphs on the following:

Conduct some research on 1 company that uses Cause Marketing strategies. Give a short description of the company.
Describe at least one of its cause marketing programs in details (i.e. give specifics such as: how does the strategy work, who does it target [target market], the $ amounts or items donated, and numbers of lives impacted etc.)
How successful is this company, and does its Cause Marketing impact the company's level of success?

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