Cat product manager for the elite segment is determined to


Chester's Elite product Cat has an awareness of 72%. Chester's Cat product manager for the Elite segment is determined to have more awareness for Cat than Andrews' Elite product Ant. She knows that the first $1M in promotion generates 22% new awareness, the second million adds 23% more and the third million adds another 5%. She also knows one-third of Cat's existing awareness is lost every year. Assuming that Ant's awareness stays the same next year (77%), out of the promotion budgets below, what is the minimum Chester's Elite product manager should spend in promotion to earn more awareness than Andrews' Ant product?

Request for Solution File

Ask an Expert for Answer!!
Business Management: Cat product manager for the elite segment is determined to
Reference No:- TGS0822283

Expected delivery within 24 Hours