Cassy dominic a marketing executive for fresh views inc has


Question: Cassy Dominic, a marketing executive for Fresh Views Inc., has proposed expanding its product line of framed graphic art by producing a line of lower-quality products. These would require less processing by the company and would provide a lower profit margin. Mel Joss, the company's CFO, is concerned that this new product line would reduce the company's return on assets. Discuss the potential effect on return on assets that this product might have.

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